At the start of the project, a really simple flat HTML site that will effectively put the text of a short diary on to the web:
Me: So we'll make it like this, so that each day's entry in the diary is on its own page. Users will be able to flick from one day to the next using simple next/previous links.
Client: Fine. I like the sound of that.
(later, once the site is built...)
Client: I don't like these short little pages. There's too much clicking to do. Can't we do long pages, and get the readers to scroll down? I prefer scrolling to clicking.