(this is a poster selling something to children, featuring splatters of ice cream all over some copy):
Art Director looking at some comps: "Its ok, I want great. Make it pop"
AD: "I want it to really pop, when people look at it I want them to say, 'fuuuuuuck'"
Me:"You want the kids to say 'fuuuuuuuck'?"
I never really nailed that job.