In the late 1960's I was working on the U.S. Army account at
N.Y.Ayer in New York. The army, looking at the end of the
draft, had requested that the agency develop a ?friendly?
campaign to promote enlistment. A large team at the
agency went to work. We created a number of liners and
campaigns, among them ?The U.S. Army wants to join you.?
A group from the agency embarked on its presentat ion
mission, portfolios in hand, to the Pentagon.
Upon arriving, and after clearning several dozen security
checks, we discovered we were to present the work to a
group headed by General Westmoreland.
The presentation took several hours. Westmoreland
showed no reaction, positive or negative, at any point.
At the end he meditated for about 15 minutes in total
silence and then said ?You have some good work there.
But I think we're missing a bet. Now is the time to say
'See Vietnam while you still can.'