"I think I'm ready for you to get going. Attached is the outline and text for my web
site. Now that I'm letting go of the copy, of course I want it done yesterday. Things
I have in mind: Clean, crisp, uncluttered, elegant. I like softer colors for the
background -- like SAGE, BUTTERMILK."
"Letís start with the HOME page. Basically, I like the tabs going across the top of
the page, although I donít like the abbreviated wording that you needed to use to
make it all fit. It should go back to my original wording, Our Services, About us,
Our Philosophy, etc."
"Design: I HATE sage green. Letís dump it. Iíd like something BOLD. Red for my
type against a strong background color. I went back to the [competitor's] website
and like her use of boxing a cream background for lettering with red type in
"Use a warm cream background and make it the same as the insert color for the
text box. Can I see my logo type in two styles. Use a CHERRY RED in both cases on
the cream background."
"I would like to try a SOLID ORANGE background on the entire page (using a
slightly lighter shade than you had in your last design). [company name] should be
in cherry red and the reading line below "Tailor-made..." in a charcoal grey."
"Also, as for the cream, please go back to the shade you picked up from the
[competitor's] site -- the one that's a bit CREAMIER."