I was working in the advertising dept. of the local newspaper when a sales rep calls
me and tells me that she has this important ad to do for the Casino's big Catfish
fry. The directions given were: "Be creative, go wild." So take 2 hours to do this
6"x7" ad and get a proof off to the client.
A day later, I get a call from the sales rep, saying they love the ad, but if I could
just replace the background with a picture of a plate of food, that'd be great.