We were designing a stationery package for a client who was an architect with a very Type A personality. He told us that he wanted a rule to be positioned toward the top of the page that measured precisely 7.135 inches long and has a stroke weight of .5
When we were ready to email him a PDF proof, he insisted that we fax him the proof. So we did. Then we got an irate call from him...and here was the exchange:
Client: "I thought I told you to make the rule precisely 7.135 inches long! And .5 for the stroke."
Me: "It is."
Client: "NO IT'S NOT!"
Me: "Are you measuring from the fax you received?"
Client: "Of course."
Me: "Well, that's the problem. Fax machines shrink and distort elements to make sure that everything on the page is scanned and sent in the fax. Had you allowed us to email you the PDF proof we originally wanted, you would be able to see that the rule is, in fact, 7.135 inches long and the stroke is .5..."
Client: "I don't believe you. I'm coming to your office!"
So, of course he came to our office and measure the rule from an actual printed proof. Ugg...please stick a fork in my eye!!