I design a website for some clients who are hellbent on showing up their biggest competitor. I make some recommendations for link-building and other online and offline efforts to help drive traffic to their website, none of which they do. It's obvious that their competitor is, despite his butt-ugly website.
A few months later, I call the client to see if maybe she's in a position to do some of the SEO/SEM/just plain marketing things I recommended. She's not.
In a snarky voice,"We haven't gotten ONE hit since we put up our website."
There might be a reason for that.