




Client: Okay, here's the design for the catalog pages. The graphics need to fit into this (400x600) rectangle.
Me: But all of your graphics are 400 by 400 squares.
Client: Yes, we need you to make them be 400 by 600, but we don't want you to crop or stretch them.
Me: I can center them in the area, but it isn't possible to turn a square image into a rectangle without cropping or stretching it.
Client: Why not?