Client: Do you have any suggestions for an eco-friendly card???
My reply: You can certainly ask our rep about paper choices that are FSC certified, or at the very least recycled. There are a lot more choices today than ever before. Also, you can ask to have them printed using soy-based inks, which contain significantly less volatile organic compounds (VOCs) than traditional printing inks.
Client: Actually I think my boss is just looking for colors on the card to be eco, not the ink or the card...
My silent scream came after I read that.