There is a United States map on the front of our website so that our customers can click on their *resident* state from the get-go and see products applicable to them.
Over the phone:
Customer: "Okay, so I'm on your website now."
Me: "Okay, you see the map?"
Me: "Go ahead and click on California, and the-"
Customer: "But the states aren't labeled!"
Me: (Pause.) "You don't know which state California is?"
Customer: "Not exactly..."
I can understand not knowing all of the states on the US map. Hell, there are 50. I don't know know them all off the top of my head. But California is one of the biggest states, and it's got one of the most recognizable shapes.
AND THIS GUY LIVES THERE.